Don’t Stick With a Failing Project or Person Just Because You’ve Already Invested Time and …

Without doubt, business decisions are tainted by the emotional investments they accumulate, and the more one invests in something, the harder it becomes to abandon it. Wes Smithe, co-founder and CEO of Direct Property Management Software, finds guidance in Friedrich Nietzsche’s quote: “That which is falling should also be pushed.” Being aware of it helps him tremendously in abstaining from making poor decisions based on sunk costs. With a passion for branding and product, Smithe oversees the Direct Property Management Software’s growth and development, ensuring they provide the best solution for professional vacation rental management companies, boutique hotels, B&B’s and hostels.


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