Without doubt, business decisions are tainted by the emotional investments they accumulate, and the more one invests in something, the harder it becomes to abandon it. Wes Smithe, co-founder and CEO of Direct Property Management Software, finds guidance in Friedrich Nietzsche’s quote: “That which is falling should also be pushed.” Being aware of it helps him tremendously in abstaining from making poor decisions based on sunk costs. With a passion for branding and product, Smithe oversees the Direct Property Management Software’s growth and development, ensuring they provide the best solution for professional vacation rental management companies, boutique hotels, B&B’s and hostels.
Watch more videos from BizCast on its YouTube channel here
Related: Why This Business Leader Says Feedback Is the ‘Breakfast of Champions’
Entrepreneur Networkis a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels
in the business vertical. Watch video from our network partners on demand on Amazon Fire
, Apple TV
and the Entrepreneur App available on iOS
to become a part of this growing video network.