How customer lifetime value analysis is transforming partner marketing

A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale.

CPAs and bounties are still primary considerations in partner marketing. That’s not gonna change. But what is changing is the emphasis that data-driven partner marketers place on the revenue stream that happens after the sale.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listedhere.

Marketing Land稿源:Marketing Land (源链) | 关于 | 阅读提示

本站遵循[CC BY-NC-SA 4.0]。如您有版权、意见投诉等问题,请通过eMail联系我们处理。
酷辣虫 » 营销策划 » How customer lifetime value analysis is transforming partner marketing

喜欢 (0)or分享给?

专业 x 专注 x 聚合 x 分享 CC BY-NC-SA 4.0

使用声明 | 英豪名录