During the 1970’s, recording your voice or music onto small cassette tapes was all the rage.
A leading tape company, Memorex, creating an iconic ad campaign titled, ” Is it Live … or is it Memorex?”
The point of the ad was simple: Memorex tape recordings were so high-quality that it was almost impossible to tell if what you were hearing was live or pre-recorded.
Is Your Webinar Live? Or is it Memorex?
This perfectly illustrates how to overcome one of the big misconceptions about how to create and run a webinar – that you have to be “on” and not miss a beat when giving your presentation live online.
When I first started giving webinars five years ago , I always did them live.
What I found was, no matter whether 5 or 50 people showed up, I had to give the performance of my life – vocally and otherwise. I couldn’t afford to be low-energy. I couldn’t afford to stammer or stutter. I had to be “on.”
It was draining, giving those “live” performances every day – especially when I could see only 2-3 people were on for a particular session.
The Holy Grail of Webinars
Then I was introduced to the Holy Grail of Webinars … the Hybrid model.
In a Hybrid webinar setup, you pre-record your entire presentation.
In essence, you “bottle up” your best performance, making sure you’re high energy, on point and in fine form vocally and energy-wise.
And then, you “give” that bottled up performance to a “live” audience while you are also online, running the Chat area, launching polls and interacting with the audience as the best version of you plays via the pre-recorded video.
It’s like being in two places at once!
With a Hybrid webinar, I can come on live, warm up my audience by talking to people directly and calling them out by their names, etc., and then seamlessly switch into my pre-recorded, pitch-perfect presentation by injecting a video recording.
Then, while the video plays, I can also answer questions in the Chat area, launch polls and monitor the audience in real-time.
Best of all, I can come back on “live” once the video is finished, and again, via a seamless transition, conduct a live Q&A session to close more sales and answer last-minute questions.
Hybrid Webinars = Win-Win Situation
Hybrid webinars are win-win, because not only do you get to save your energy and voice while delivering a pitch-perfect presentation, but the audience also gets your BEST possible performance and BEST content at the same time.
How awesome is that?
Using my favorite webinar platform , it’s as easy as clicking one button to switch from “live” to pre-recorded videos, and the audience literally can’t tell if it’s live or if it’s Memorex.
As a child of the 1970’s, I remember that ad campaign well, and I’ve taken its lesson to heart when it comes to delivering wildly successful, high-converting webinars online.