Informational Social Influence

Informational Social Influence also called Social Proof

Informational Social Influence also called Social Proof is a powerful way to get people to do things you want them to do. Watch the video to see how.

Informational Social Influence (also known as Social Proof) is the name used to describe the tendency we humans have to follow the crowd. In the absence of other information, we often fall back on following what others are doing as a way of determining what we should do.

Informational Social Influence is so powerful that getting people to do crazy things, like standing in a line without a reason for standing in line, can be relatively easy.

Informational Social Influence Video

This video was recorded at a live event I was speaking at. Originally designed as an audio-only podcast, this video includes images and a video example of the power of informational social influence as shown at SXSW.

Watch the video
to learn what Informational Social Influence is, how it works, why it works so well, and how you can use it to get people to do things you want them to do. This is a must-watch for anyone in UX, Design or Marketing.

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