The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization. As you traverse this landscape, keep in mind some of the key features and functionality that make up successful, ROI-centered marketing automation strategies.
This guide from Bridgeline looks beyond the selection process and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.
Visit Digital Marketing Depot to download “Buyer’s Guide: Marketing Automation Matrix.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at